The trade show brand activation for Mark Stephen Experiential Agency and their client, SalonCentric, was designed to create an engaging and dynamic experience under the theme "TEXTURE IN FLOW." The 20' x 20' space was meticulously crafted with several large walls featuring printed fabric that could be easily swapped out using velcro, allowing for versatile branding opportunities. The wavy end caps, cut from our CNC machine, added a visually striking element to the design, reinforcing the fluidity and movement suggested by the project’s theme. The back wall was equipped with niche shelving illuminated by integrated LED lighting, providing a modern aesthetic while also serving practical storage needs.

In addition to the striking wall elements, we designed a functional reception desk featuring a durable laminate top and open shelving for easy access to promotional materials. Behind the back wall, we incorporated an enclosed storage space with a lockable door, ensuring that all materials and essentials were securely stored yet easily accessible during the event. This thoughtful combination of aesthetics and functionality not only enhanced the overall look of the trade show area but also ensured a seamless experience for both the client and the attendees, effectively promoting SalonCentric’s brand message.