We partnered with national experiential marketing firm Gradient to produce a custom bourbon barrel prop backdrop for the James B. Beam Distillery Co. Grand Reopening to celebrate their multi-year campus renovation. We took Gradient’s concept and creativity and built James Beam branded barrel wall props that become an experiential moment for guests as they create the feeling of standing inside a bourbon aging rickhouse into the light for the new James Beam Distillery campus celebration.

Kentucky Governor Andy Beshear, Beam Suntory President and CEO Albert Baladi, James B. Beam Distilling Co.'s 7th Generation Master Distiller Fred Noe and newly announced Master Distiller of the Fred B. Noe Distillery Freddie Noe (L to R), raise a glass at the James B. Beam Distilling Company celebration in Clermont, KY on May 12, 2022. Photo credit: Beam Suntory.