Brand Activations
HSPA Conference 2025
A Custom Marketing Display for HSPA and everlasting productions

Client
Everlast Productions
Category
Brand Activations
Location
KICC - Louisville, KY
Skills
CAD Design, Carpentry, CNC Fabrication, Faux Finishing, On-Site Logistics, Project Management, Scenic Painting, Set Building, Welding, Wood
Project overview
Infinity Productions was hired by Everlast Productions to design and fabricate scenic elements for the HSPA Convention at KICC in 2025. The project focused on creating bold, Kentucky-inspired visual moments that enhanced both the lobby experience and the main stage environment.
Lobby Photo Opportunity
We created a 7’ x 7’ custom horseshoe photo op designed to welcome attendees and provide a memorable branded moment. The installation featured bourbon barrels, vinyl-applied logos, and a rustic wooden backdrop wall, creating a warm and inviting entrance display that reflected the regional aesthetic and event branding.
Main Stage Scenic Elements
The stage design included large-scale architectural features to frame the presentation space:
Two 13’ tall custom barn doors
A 20’ steel railing spanning between the doors
Two 16’ tall half-horseshoes flanking the stage
These elements were designed to create a strong visual presence while maintaining structural stability and efficient installation within the convention center environment.
Fabrication & Installation
Infinity Productions handled the full scope of the project, including:
Scenic design and engineering
CNC cutting of horseshoes from MDF
Finish painting and detailing
Fabrication of steel and scenic elements
Load-in and installation at KICC
Post-event removal and strike
The custom horseshoes were precision cut on our CNC machine from MDF and finish painted to achieve a clean, professional look suitable for a large-scale convention setting.
This project demonstrates Infinity Productions’ ability to manage large scenic builds from concept through installation, delivering durable, visually striking environments for conventions, corporate events, and live productions.
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